PRIVACY POLICY

General information

This policy explains how users' personal data is collected, used, stored and protected.

Products and services are offered by Jinhua Binduo Trading Co., LTD (Chinese company, registration number 91330702MA2K0AXF9X, Room 125, No 938, Taoyuan Road, Wucheng District, Jinhua City, Zhejiang Province, China).

Operational management is handled by Facile Solution SRL, Rue de Praetere 2/4/6, 1000 Brussels, Belgium, company number BE0808.818.860.

Technical hosting is provided by Cloudways LLC. Some processing operations may also involve third-party providers, including Shopify Inc.

By using the services, the user acknowledges this policy and accepts the processing described below.

Collected personal data

Several categories of data may be collected:

  • Identification data: first and last name, billing address, shipping address, email, phone number.
  • Payment-related data: card-related information, expiry date, transaction data required for payment.
  • Commercial data: order number, purchase history, customer support exchanges, preferences and shopping habits.
  • Technical data: IP address, device information, browsing data.

Cookies and similar technologies

Cookies and similar identifiers may be used to ensure proper operation of the services, improve the user experience, and analyze use of the platform.

Cookies may in particular be used to:

  • remember certain preferences;
  • facilitate navigation;
  • measure performance;
  • offer tailored content or advertising;
  • analyze visits and interactions.

There are two main types of cookies:

  • Session cookies: deleted when the browser is closed;
  • Persistent cookies: kept until they expire or are manually deleted.

Cookie retention may vary from a few minutes to two years depending on their purpose.

The user may at any time manage, accept, refuse, or delete cookies through browser settings or the consent tools available.

Refusing certain cookies may nevertheless limit access to some features.

The cookies used do not contain viruses and do not allow personal data to be extracted directly from the user's device without consent.

Purposes of processing

Personal data is collected and used only where necessary, in particular to:

  • respond to requests for information;
  • process orders;
  • organize delivery;
  • manage warranties and after-sales service;
  • process payments;
  • secure transactions;
  • prevent fraud and payment incidents;
  • improve the customer relationship;
  • analyze users' preferences;
  • personalize services;
  • send commercial communications, subject to consent;
  • improve the technical operation of the services;
  • handle claims, returns, or repair requests.

Processing may be based on consent, performance of a contract, a legal obligation, or the legitimate interest of Facile Solution SRL.

Data recipients

Personal data may be shared only with individuals or service providers whose involvement is necessary.

This may include:

  • carriers and postal services;
  • payment service providers;
  • hosting providers;
  • technical service providers;
  • maintenance services;
  • analytics tools;
  • fraud-prevention organizations;
  • email service providers;
  • advertising partners;
  • competent authorities when required by law.

For delivery, certain information such as name, address, telephone number, or information required for customs clearance may be shared with carriers or the Seller.

Data may also be processed by Jinhua Binduo Trading Co., LTD to ensure preparation, shipment, and tracking of orders.

Analytics tools such as Google Analytics may be used to better understand trends, needs, and user preferences.

Information may also be shared with advertising partners in order to measure or personalize campaigns.

The user may disable certain advertising services through the management tools offered by the relevant platforms.

Retention period

Personal data is retained only for as long as necessary for the purposes for which it was collected.

Data relating to contact requests is retained for as long as necessary to process the request.

Data relating to orders is retained for the period required by applicable legal, accounting, or tax obligations.

Banking data is retained only for as long as necessary for payment and validation of the transaction, in a secure environment.

The user may request closure of their account or unsubscribe from commercial communications at any time.

International processing and transfers

Some data may first be processed within the European Union, including in Ireland, and then transferred to other countries such as Canada or the United States for technical, hosting, or processing purposes.

Strictly necessary data may also be transferred to China to Jinhua Binduo Trading Co., LTD, solely for the purpose of fulfilling orders and their delivery.

Such transfers are carried out in compliance with the GDPR and applicable safeguards for data protection.

Security and confidentiality

Technical and organizational measures are implemented to protect personal data against unauthorized access, loss, alteration, or disclosure.

Transactions are secured using an SSL encryption protocol.

Cloudways LLC implements measures designed to ensure the confidentiality and security of the data processed.

User rights

In accordance with the GDPR and applicable regulations, the user has the following rights:

  • right of access;
  • right to rectification;
  • right to erasure;
  • right to object;
  • right to restriction of processing;
  • right to data portability;
  • right to withdraw consent;
  • right to give instructions regarding the fate of their data after death, where applicable.

The user may also refuse the use of their data for commercial or profiling purposes.

Exercising these rights may result in limitation of certain personalized services. Any request must be sent by email.

The user is invited to keep their information up to date, including their email address and postal address, so that orders and communications can be processed correctly.

Facile Solution SRL may retain a copy of exchanges with users, including requests to customer service and the responses provided.

Applicable law and disputes

This policy is governed by Belgian law.

In the event of a dispute relating to its application or interpretation, the competent courts shall be determined in accordance with the applicable rules.

Where a consumer resides in the European Union, the mandatory rules on consumer protection and territorial jurisdiction remain applicable.

Policy updates

This policy may be amended at any time to take account of:

  • legal developments;
  • technical changes;
  • operational changes;
  • new processing practices.

The applicable version is the one available at the time the services are used.